A complete new Visual Design for Goodwill. The methodology and driving ideal was to create a bold and very flexible design that could work for anything. Visuals needed to be accessible by everyone and inclusive to all. Work included: custom visual branding, icon and shape building, web strategy & web design and production.
With seven colors and over twenty shapes that can be used alone or combined – there are millions of possibilities.
Website structure and architecture, and visual design.
Additional executions of the Goodwill visual style
