Goodwill Digital Visual Rebrand

A complete new Visual Design for Goodwill. The methodology and driving ideal was to create a bold and very flexible design that could work for anything. Visuals needed to be accessible by everyone and inclusive to all. Work included: custom visual branding, icon and shape building, web strategy & web design and production.

The Visual Style

website design visual design

Flexible Shape and Icon system

With seven colors and over twenty shapes that can be used alone or combined  – there are millions of possibilities.

Website Design

Website structure and architecture, and visual design.

Goodwill website redesign

Other Executions

Additional executions of the Goodwill visual style